Carloha set to sign auto sponsorship deal with NFF

The Nigeria Football Federation (NFF) is set to sign a partnership agreement on Wednesday in Lagos with Carloha Nigeria Limited, the exclusive distributor of Chery vehicles in Nigeria, as the official automobile partner of the Super Eagles. 

According to Pamodzi Sports Marketing, the NFF’s official marketer, the contract signing ceremony will take place at Carloha Nigeria Limited’s head office on Third Axial Road, beside Heyden Gas Station, Alapere, Lagos.

The event will have Mallam Shehu Dikko, chairman of the National Sports Commission, as the special guest of honour, while the NFF delegation will be led by its president, Alhaji Shehu Ibrahim Gusau.

According to Pamodzi, the contract signing ceremony will be streamed live on the M4Stv app from 11 a.m. on Wednesday, February 19, 2025. 

Pamodzi highlights that this collaboration reflects Carloha Nigeria Limited’s commitment to supporting Nigerian football by providing both financial and logistical backing to help the national teams thrive on the global stage. 

The event will showcase the synergy between the private sector and the government in advancing sports development while paving the way for further collaboration between Carloha and the National Sports Commission (NSC). 

Pamodzi is confident that this partnership will lay the groundwork for a long-term alliance between Carloha and the NSC, driving sports excellence, youth engagement, and economic investment in Nigeria’s sports ecosystem.