Jägermeister Welcomes Tochi and Hafsat as Ambassadors in Nigeria. – THISDAY Style

Jägermeister, the premium liqueur brand known for celebrating creativity, individuality, and pushing boundaries, is turning heads once again. This time, they’ve welcomed two new powerhouse ambassadors into their fold – Tochi and Hafsat – and trust us, it’s a match made in Meister heaven!

The Jägermeister Meisters Tribe isn’t just any squad; it’s a unique collection of creatives, music artists, and fashion icons, all of whom embody originality, flair, and unapologetic artistry. With the additions of Tochi, Nigeria’s undisputed king of locs, and Hafsat, an award-winning poet who’s a master of spoken word, this crew is shaping up to inspire young people across Nigeria to embrace their passions with authenticity and courage.

Meet the New Meisters

Tochi, the man with magic hands, is officially on board. If you know anything about the hairstyling scene in Nigeria, you’ve probably heard of him – or at least spotted his work on some of your favourite celebrities. As the number one loctician in the country, Tochi’s built his empire by perfecting the art of locs. He’s redefined what it means to master a craft, which is exactly why Jägermeister tapped him for their Meisters Tribe. “I’m beyond excited to join this creative family,” Tochi shared. “Jägermeister’s ethos of embracing creativity and owning your craft speaks directly to me. I’m all about inspiring others to go for their dreams.”

Then there’s Hafsat, a spoken word sensation who’s using her voice to challenge the status quo. Winning multiple awards for her poetic brilliance, Hafsat is a true artist – unafraid, bold, and always authentic. For her, joining the Meisters Tribe is more than just an ambassador role. “I feel incredibly honoured to be part of this movement,” Hafsat said. “Jägermeister celebrates originality, and that’s something I’ve always championed through my work. I’m excited to help empower others to express themselves fearlessly.”

What’s Next for the Meisters Tribe?

Joining forces with the likes of Denrele, Whitemoney, Small Doctor, and DJ Wysei, the new ambassadors will contribute to an ever-growing community of trendsetters who aren’t afraid to break the mould. Whether it’s in fashion, music, or spoken word, the Meisters are all about one thing: being unapologetically you. For Jägermeister, this isn’t just about adding two new faces to their roster. It’s a celebration of craft, creativity, and the freedom to live life on your own terms. So, what are you waiting for? Let your passion guide you, and you, too, can become a Meister.

Stay tuned – the best is yet to come!