Film marketing has come a long way from its humble beginnings, from film posters to radio advertisements, and now to digital campaigns on social media. The marketing of films has undergone a significant transformation since the inception of cinema, with the industry evolving and so too have the strategies employed to capture audience attention and drive box office success.
Viral marketing emerged as a key strategy, with campaigns designed to generate buzz and shareability. Innovative tactics, such as interactive content, allow fans to immerse themselves in the film’s world before its release.
However, the big question is, when does it become too much? Do we have to stage fights, fake relationships, and scandals just to get people to watch our films?
This concern was brought to light when filmmaker Eniola Ajao and socialite, Bobrisky, became internet sensations over Ajao awarding Bobrisky, the best-dressed female during her movie premiere, Ajanaku: Beast of Two Worlds. In her interview with BrainBurst, she noted that the choice of Bobrisky was deliberate as a publicity stunt and marketing strategy to promote the movie.
[Image: Eniola Ajao and socialite, Bobrisky [Premium times]]
The question remains, is this going to be the new norm? Should we endorse this? Leveraging one’s influence and industry collaborations should be enough. I dare say, that causing an uproar on the internet hasn’t been proven to convert to immersive viewership when the film eventually gets released. One can build anticipation for their film without being negatively dramatic. If a stunt is too extreme or out of touch with the target audience, it can create a negative association with the film.
What do you think, should filmmakers continue to employ this strategy, or do you think it’s gone too far? Share your thoughts in the comments section below!
Let’s continue the conversation.
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